Why producers and engineers suck at setting rates.

I'm going to share why producers and engineers suck at setting their rates.

By learning from these mistakes, you can actively engage in the process of improving your rate structure, which is a crucial step towards turning a profit and growing in this industry.

I've doubled my rates in the past decade, from USD 50 a master to $150 and from USD 200 a mix to $800! The biggest challenges music producers and engineers face when it comes to setting rates are:

1. Fear of losing a job
2. Attracting the wrong clients
3. Sell the wrong things

Don't make mistakes these mistakes; Let's dive into better ways to address each.

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Welcome to the anti loudness loudness club; where each morning while I get things set-up at the studio, I share commentary on mixing, mastering and running a studio that services around 1,000 projects per year!

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